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What Are Content Syndication Platforms?
Guest Post by Ali Luke Want to get the most from that content you’ve spent hours working on? Then you need a content syndication platform. Content syndication might sound fancy, but it’s nothing new....
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How to Optimize Blog Posts for SEO
You probably know you should be writing with SEO in mind — but maybe you’re not too sure how to do that. Perhaps you think that focusing on SEO will lead to poorly written content that’s stuffed with...
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How to Create a Successful Online Course in 12 Straightforward Steps
Are you thinking about how to create an online course? Perhaps you’ve taken some online courses yourself and they’ve inspired you to add an online course to your business offerings. (You might even...
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Why You Need to Be Publishing More Long-Form Content (and How to Get It Right)
Guest post by: David Hehenberger Publishing high-quality content on your website is one of the most effective ways to market your business. It can help you reach the right audience, engage web...
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What is Content Creation in Marketing? (A Guide for the Most Beginningest...
In a perfect world, your business would sell itself without content creation. But, unfortunately, whether you’re selling a service, a product, or your expertise … marketing is inevitable. While your...
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What is a Newsletter?
It’s easy to feel lost as you look at the empty white space of a newsletter email draft. Your fingers hover over the keyboard and you hope your coffee grants some kind of magic that will make words...
View Article6 Simple Methods to Grow a Blog
Are you trying to grow your blog? In the era of TikTok, Instagram, and Twitter, it might seem like blogging has had its day. But when it comes to building your business—blogging is just as relevant as...
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How to Write a Sales Page
What is a sales page? Literally, a sales page is a web page that encourages visitors to buy what you’re selling. It has a picture of your product, the specifics, and a button to purchase. But the real...
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What Does CRO Mean? A Comprehensive Guide to Conversion Rate Optimization
You’ve finally taken the leap: you’re selling your handmade paperweights that look like snails! And you’ve even made a website to sell them on! Your friends and family have encouraged you to take the...
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Webinar Marketing: A Guide for Beginners
Isn’t the future cool? In the olden days, you would need a lot of time and money to gather your brand’s audience in one room. You’d also need a really, REALLY big room. In these modern times, you...
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Branding Inspiration: How to Make Your Business Beautiful
Branding: What does it mean? “Branding” describes the process of searing a distinct mark into the hide of a cow or other livestock using a branding iron. It also means the promotion of your product or...
View ArticleHow to Make Your First Email Marketing Funnel
Congratulations, you’ve just launched your first 10-week online class: “How to Argue Without Crying.” And the best part: everyone who has heard of it loves it! You’ve been getting some really great...
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How to Learn Copywriting: The All-You-Should-Know, Beginner’s Guide
“If you want to sell, you’ve got to write copy well.” If you’re new to the business world, you probably just groaned as you read that and thought, “I have to write to run a business? I’m an awful...
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Who is Your Intended Audience? (And How to Market to Them)
First, there were cameras. Then, there were phones with cameras in them. And then there was the next evolution: Snapchat Spectacles Except not really. Because, most likely, you had no idea these...
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How to Optimize Blog Posts for SEO
If you write for the web, you’ll have heard of search engine optimization (SEO). You probably know you should be writing with SEO in mind — but maybe you’re not too sure how to do that. Perhaps you...
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How to Create a Successful Online Course in 12 Straightforward Steps
Are you thinking about how to create an online course? Perhaps you’ve taken some online courses yourself and they’ve inspired you to add an online course to your business offerings. (You might even...
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